Sheryl Cababa

VP of Strategy, Substantial

University of Washington Human Centered Design & Engineering

Former Designer, Frog & Adaptive Path

About Sheryl

Sheryl is a multi-disciplinary VP with more than two decades of experience.

She grew her craft as Executive Creative Director at Artefact and prior to that, was a designer at Frog and Adaptive Path. At Substantial, she works with all sorts of interesting people and companies, conducting design strategy and research. She believes the practice of design needs to be more outcomes-focused, and designers and technologists need to take greater responsibility for their work by considering unintended consequences. She pushes for design to be more transparent, meaningful, and ethical.

Sheryl is an international speaker and workshop facilitator. She has plenty of experience running design strategy workshops and leading projects. In the end, she’s all not just orienting around a human-centered approach to design, but also investigating the understanding of systems and outcomes to improve people's lives.

When she’s not in the office, she can be found at the University of Washington helping educate the next generation of Human-Centered Design and Engineering students or attending a board meeting for Design in Public.

Speaker Topic

Designing Backwards: Using Outcomes to Avoid Unintended Consequences

Talk Schedule

Day 2, 2:45 to 3:15 PM

For All attendees

pay via Credit Card

All major credit cards accepted, no Paypal account required.

For Philippines only

pay via Bank Deposit

Bank transfer to our BDO account. Until Sep 11 only.